The 'strikethrough' as a visual cue – and maybe hypnosis thrown in
I received a marketing email the other day which used ’strikethroughs’ in the text. For a second I thought someone had just pressed ’send’ on an early proof, but I quickly figured out that the...
View ArticleThe power of metaphor – discuss
I was lecturing to a room of health professionals the other week about how to handle vast quantities of information . This is not simply a question of moving and storing the stuff, but getting the...
View ArticleArchive as a presentation of your brand
In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to...
View ArticleThe 'face' of online delivery
Increasingly organisations understand the importance of creating the right Tone of Voice (ToV) for their communications. That tone needs to be ‘modulated’ for online delivery, where communications must...
View ArticleHow do you 'feel' about information
Do me a huge favour and complete this simple survey. It will only take a 5 minutes. Work your way through the questions in the order they’re presented (don’t you dare peak ahead). Let your intuition...
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